Cymru Culture

Fashion and Designers / Ffasiwn a Dylunwyr

Prêt-à-porter; Isabelle Herring

(September 01, 2014)

Prêt-à-porter
Isabelle Herring

Siopau Caerdydd Primark

Looking for value?

Why do people buy high-end or designer clothing and accessories? Is it to impress others around them or are the products actually better quality? It is easy to assume that they purchase these items to impress friends, colleagues, family etc., but this may not always be true. Perhaps they think they are getting value for money with the quality of clothing they are buying, but what they may not know is that, just because an item of clothing is labelled as designer or high-end, this is no guarantee it is of the utmost quality.

And what is the social impact of the clothes we buy? Does the financial value of the products we purchase categorize our level in society? Should someone chooses to buy attire that is considered to be 'designer', does it mean that they are of a higher class? Clearly, price is an issue. Buying more expensive pieces usually means having a higher disposable income. But, if someone regularly buys from Primark for example, does that mean they sit below a higher social threshold?

The question is, do people really know what they are paying for?

 

Siopau Caerdydd Topshop Siopau Caerdydd River Island

Buying cheaper doesn't necessarily mean a poor quality product. Some of my friends and I have bought things from Primark that have lasted for a year or two. We have also purchased from more expensive high street stores, such as River Island and Topshop. A couple of products I have worn have ripped on the same day that I bought them, even though were more expensive; not the quality I expected for the price. Recently, a friend bought a couple of pieces from the newly released Kate Moss collection for Topshop. She told me that the majority of the beading fell off the front of the garment the night she wore it, so had to take it back for a refund. Higher prices in clothing do not necessarily mean better quality.

One thing which may contribute to peoples' desire to buy high-priced clothing are the designer catwalk shows, like those featured in London Fashion Week. Fashion followers will be keeping up-to-date with the latest styles featured within certain designers' collections. Some aspire to look like the models who walk down the catwalk space exhibiting them. This may influence people to splurge on a few dearer pieces. Another contributing factor may be the influence of celebrities and what they choose to wear. This comes from a similar notion. Though not always consciously, some people aspire to be like these celebrity icons, going out of their way to adopt their personal style; a form of idolization.

 

Siopau Caerdydd M&Co Siopau Caerdydd Zara

Celebrity endorsement is used for brand promotion to increase sales. This applies to both high-street brands and designer labels. For example, model of the moment Cara Delevingne is launching a handbag range for the English brand, Mulberry. At the other end of the scale, she will also be releasing a clothing line for high street phenomenon, Topshop. Consequently, both ends of the social scale will be influenced to buy clothing she has apparently designed, illustrating the adoration factor in celebrity-endorsed fashion.

Diane von Furstenberg Fall Winter 2013, worn by Cara DelevingneCara Delevingne, model of the moment
wearing
Diane von Furstenberg during New York Fashion Week in 2013

This does not just apply to garments. Some jewellery may not meet your quality expectations. Even above-average priced pieces may become discoloured and/or rusty quite quickly. However, as you would expect, cheaper jewellery also ends up in this state after a considerable amount of wear. So, how can you make sure that you purchase pieces which are worth your money and will not wear out after a few times of being worn?

The answer to this is … you can't really tell

Isabelle Herring, September 2014

 

If you enjoyed this you may enjoy these from Issabelle too:
     New York Fashion Week F/W 2016; March 2016

     bloggers and vloggers; December 2015

     Review: Alexander McQueen: Savage Beauty; October 2015
     Festival essentials; June 2015

     New York Fashion Week F/W 2015; March 2015

     Does size really matter?; December 2014

Isabelle blogs on fashion as Isabelle Rachel!

… and her other pages:
     Facebook: issy.herring
     Blog Facebook page: isabellerachelblog
     Twitter: @IssyHerring
     Instagram: issyherring
     Pinterest: issyherring

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